A reflection on the creative struggle of designers in the digital age. It explores the emotional highs and lows of visual development, drawing parallels between artistic inspiration, perfectionism, and the unpredictable nature of creativity. Through evocative storytelling and references to Elizabeth Gilbert's insights on genius, the piece captures the restless pursuit of meaning in design—where each iteration is both a challenge and an invitation to keep going.

I sat down with Amy Balliett, the CEO and founder of Killer Visual Strategies, to learn about how she built a culture around modern visual strategy.